Good e-Reader editor in chief Michael Kozlowski: Students Revolt Over Mandatory eTextbooks
The crux of the issue is choice. Local businesses will not be able to sell textbooks anymore, because they will be irrelevant to students. Students won’t be able to comparably shop to get the best deals anymore, in any primary or secondary market.
Digital textbooks continue to disappoint. Over 75% of college students surveyed by the National Association of College Stores say they would rather read print over digital. Amazon and Google both offer textbook rental programs, but are just aimed at people living in the USA. You never hear about how the companies sales are doing or see press releases on breaking any records. Amazon is very well known for issuing press releases on almost a weekly basis, when have you heard anything about textbooks? It is very telling. Other companies are abandoning the market altogether, such as Inkling. Instead of selling books, they are licensing our their platform to people who want to try and make a go of market penetration themselves.